Colour in Branding: What does it say about the industry?


The most popular brand colours in each industry and their impact on consumers.


Why are brand colors important?

Colour psychology has become an increasingly important part of branding , identity and logo design for businesses as each shade has a specific psychological impact on the consumers they are targeting. Colours elicit emotions and feelings, plus they convey certain information to audience.



What does colour say about the industry?

A research in UK of 520 company logos in a variety of sectors and compiled them into an infographic o determine which industry favours which colour(s). The graphic also shares information on how these colour choices affect consumer psychology and behaviour.



Colour in branding by industries
Colour in branding by industries


 

01. Restaurant

Colours in Restaurants industry

Attention

Seen as an energising colour, red is easily attracts the eye and is even thought to simulate hunger.


Well-being

Green is often associated with health and restoration.


Sweetness

Blue, especially when paired with pink, is frequently used to promote sugary products as it is associated with sweetness.


 

02. Airline

Colours in Airlines industry

Dependability

Blue is linked to being trustworthy as something required by consumers.


Warmth

Red exudes a sense of caring on in-flight service.


Cheerfulness

Yellow is associated with happiness and optimism.



 

03. Communications equipment

Colours in Communications Equipment industry

Communication

Blue is often associated with clear communication and mental clarity.


Confidence

Black is a colour that represents strength and security.


Credibility

Grey is known to represent trustworthiness and dependability.



 

04. Apparel and Accessories

Colours in Apparel & Accessories  industry

Sophistication

Black is considered to be the height of elegance in fashion industry.


Passion

Red is often linked to desire with people wearing, rated more attractive by others.


Extroversion

As a vibrant colour, orange is shown confidence and optimism.



 

05. Auto & Truck Manufacturers

Colours in Auto & Truck Manufacturers

Quality

Silver provides a sense of luxury and high quality workmanship.


Masculinity

Red is used to signify strength and power.


Reliability

Being a calming colour, blue is thought to invoke a sense of consistency.



 

06. Home Improvement

Colours in Home improvement

Relaxation

Blue is thought to promote relaxation, have more of mental than physical effect.


Masculinity

As a youthful colour, orange evokes a sense of fun and excitement.


Motivation

Red is physically invigorated the body by raising the heart rate.



 

07. Pharmaceuticals

Colours in Pharmaceuticals industry

Well-being

Blue is commonly associated with cleanliness and health.


Optimism

Orange evokes feelings of happiness and confidence.


Vitality

Green is thought to promote a sense of health and healing.



 

08. Specialised Chemicals

Colours in Specialised Chemicals industry

Natural

Green is associated with the environment and promoted of natural or dependable products.


Devotion

Red is associated with passion as a colour that provokes a strong physical reaction.


Balance

Blue is promoted mental stability and emotional control.


 

09. Courier

Colours in Couriers industry

Trustworthy

Blue promotes feelings of stability and security.


Determination

Red is a colour often associated with dedication and persistence.


Affordability