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Colour in Branding: What does it say about the industry?

The most popular brand colours in each industry and their impact on consumers.

Why are brand colors important?

Colour psychology has become an increasingly important part of branding , identity and logo design for businesses as each shade has a specific psychological impact on the consumers they are targeting. Colours elicit emotions and feelings, plus they convey certain information to audience.

What does colour say about the industry?

A research in UK of 520 company logos in a variety of sectors and compiled them into an infographic o determine which industry favours which colour(s). The graphic also shares information on how these colour choices affect consumer psychology and behaviour.

Colour in branding by industries
Colour in branding by industries


01. Restaurant

Colours in Restaurants industry


Seen as an energising colour, red is easily attracts the eye and is even thought to simulate hunger.


Green is often associated with health and restoration.


Blue, especially when paired with pink, is frequently used to promote sugary products as it is associated with sweetness.


02. Airline

Colours in Airlines industry


Blue is linked to being trustworthy as something required by consumers.


Red exudes a sense of caring on in-flight service.


Yellow is associated with happiness and optimism.


03. Communications equipment

Colours in Communications Equipment industry


Blue is often associated with clear communication and mental clarity.


Black is a colour that represents strength and security.


Grey is known to represent trustworthiness and dependability.


04. Apparel and Accessories

Colours in Apparel & Accessories  industry


Black is considered to be the height of elegance in fashion industry.


Red is often linked to desire with people wearing, rated more attractive by others.


As a vibrant colour, orange is shown confidence and optimism.


05. Auto & Truck Manufacturers

Colours in Auto & Truck Manufacturers


Silver provides a sense of luxury and high quality workmanship.


Red is used to signify strength and power.


Being a calming colour, blue is thought to invoke a sense of consistency.


06. Home Improvement

Colours in Home improvement


Blue is thought to promote relaxation, have more of mental than physical effect.


As a youthful colour, orange evokes a sense of fun and excitement.


Red is physically invigorated the body by raising the heart rate.


07. Pharmaceuticals

Colours in Pharmaceuticals industry


Blue is commonly associated with cleanliness and health.


Orange evokes feelings of happiness and confidence.


Green is thought to promote a sense of health and healing.


08. Specialised Chemicals

Colours in Specialised Chemicals industry


Green is associated with the environment and promoted of natural or dependable products.


Red is associated with passion as a colour that provokes a strong physical reaction.


Blue is promoted mental stability and emotional control.


09. Courier

Colours in Couriers industry


Blue promotes feelings of stability and security.


Red is a colour often associated with dedication and persistence.


Brighter orange hues gives the impression of affordability.


Colour psychology is key when it comes to making sure that your brand identity has weight and power. The right color can make a huge difference in the way potential customers perceive your brand, but more importantly, how easily they can remember your brand.

When it comes to the psychology of colour in branding and marketing, research suggests that colours improve brand recognition by up to 80%.

By examining your market, your competitors, your customers, and the purpose behind your brand, you can build a pallet for your company that’s based on a deeper understanding of how different shades can influence the thoughts and behaviours of your customers. That puts you in a perfect position to create loyalty, and affinity.







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